The Quest for Great Gelato

I'm going to be on a quest to find the best gelato in Rome. There's a number of ways to go about this but I think that the most objective will be to define a way to rate the various facets of gelato. Here's what I'm thinking about:

• color - is the gelato visually interesting? does the color match the flavor?
• flavor - how is the flavor when it touches the tongue?
• creaminess - how does the gelato feel when it's in your mouth?
• presentation - how was the gelato served?
• store - location, friendly service, clean

So if I track the store's name, location, grab a picture or two and rate each of these facets on a 1 - 5 scale, I think we'll be in good shape to find the best gelato in Rome!